PRIVACY POLICY

Last Updated: April 14th, 2026

At Churchill, we approach privacy with the same care and intention as every product we create. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our website.

1. Personal Information We Collect

A. Information You Provide Directly

We may collect:

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information (processed securely via third-party processors; we do not store full payment credentials)

• Account login credentials (if applicable)

• Customer service communications and correspondence

B. Information Collected Automatically

When you access or interact with our website, we automatically collect certain information, including:

• IP address and approximate geolocation

• Browser type, version, and device information

• Operating system and device identifiers

• Pages viewed, time spent, and navigation patterns

• Clickstream data, scrolling behavior, and interactions

• Referring and exit URLs

• Cookies, pixels, tags, and similar tracking technologies

C. Information from Third Parties

We may receive information from:

• Ecommerce and infrastructure providers (e.g., Shopify)

• Payment processors and fraud prevention services

• Shipping and logistics providers

• Advertising partners (e.g., Meta, Google, TikTok)

• Analytics and attribution providers

2. How We Use Your Information

We use personal information for the following business purposes:

• Order processing, fulfillment, and delivery

• Customer service and support

• Transactional communications

• Marketing communications (where consented)

• Personalization of content and product recommendations

• Website performance and optimization

• Analytics, reporting, and attribution

• Fraud prevention, security, and abuse detection

• Legal, regulatory, and compliance obligations

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies for:

• Essential website functionality

• Analytics and performance measurement

• Advertising and retargeting

• Conversion tracking and attribution

These technologies may include first-party cookies and third-party tools such as advertising pixels.

You may control cookies through browser settings or available consent tools.

4. How We Share Personal Information

We share personal information only as necessary with trusted third parties:

A. Service Providers

Including ecommerce platforms, payment processors, logistics providers, email/SMS platforms, and analytics providers.

B. Advertising and Marketing Partners

We may share limited identifiers (such as cookies, hashed emails, or device identifiers) to:

• Deliver interest-based advertising

• Measure campaign performance

• Attribute conversions and engagement

This may constitute “sharing” under California law and “targeted advertising” under certain U.S. state privacy laws.

C. Legal and Compliance Disclosures

We may disclose personal information where required to:

• Comply with applicable laws

• Respond to lawful requests

• Enforce policies and agreements

• Protect rights, users, and system integrity

5. Sale, Sharing, and Targeted Advertising

We do not sell personal information for monetary value.

However, some data sharing for advertising and analytics may be considered “sale” or “sharing” under California law or “targeted advertising” under other U.S. state privacy laws.

Your Rights

You may opt out of:

• Sale or sharing of personal information

• Targeted advertising

You may exercise these rights by:

• Using the “Do Not Sell or Share My Personal Information” link (if available)

• Contacting us at info@churchillswimfins.com

• Enabling Global Privacy Control (GPC) in your browser

We honor legally recognized opt-out preference signals.

6. U.S. State Privacy Rights

Depending on your state of residence, you may have rights under applicable privacy laws, including:

• The right to know/access personal information

• The right to request deletion

• The right to correct inaccurate information

• The right to opt out of sale or sharing

• The right to opt out of targeted advertising

• The right to obtain a copy of personal information (data portability)

• The right to limit use of sensitive personal information (California only)

Applicable State Laws

We comply with applicable U.S. state privacy laws, including:

• California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA)

• Virginia Consumer Data Protection Act (VCDPA)

• Colorado Privacy Act (CPA)

• Connecticut Data Privacy Act (CTDPA)

• Utah Consumer Privacy Act (UCPA)

7. Exercising Your Rights

To exercise your privacy rights, contact us at:

info@churchillswimfins.com

We may need to verify your identity before processing your request and will respond within legally required timeframes.

8. Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) signals as valid opt-out requests for sale or sharing of personal information and targeted advertising, where required by law.

9. Data Retention

We retain personal information only as long as necessary for business and legal purposes:

• Order data: 5–7 years (legal, tax, and accounting requirements)

• Customer service data: as needed for support and dispute resolution

• Marketing data: until opt-out or unsubscribe

• Analytics data: aggregated or anonymized where feasible

10. Data Security

We implement reasonable administrative, technical, and organizational safeguards, including:

• Encryption in transit (HTTPS/TLS)
• Access controls and internal permissions
• Secure ecommerce infrastructure (Shopify)
• Monitoring and fraud detection systems

No system is completely secure.

11. Children’s Privacy

We do not knowingly collect personal information from children under the age of 13.

12. Third-Party Links

We are not responsible for the privacy practices of third-party websites linked from our site.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.

14. Contact Information

For privacy-related questions or requests:

info@churchillswimfins.com